BCMPA A lacklustre group was transformed by a new Chief Executive, who recognised the investment value of strong branding for a web-based association. A new logo and identity followed: 6 months later membership has grown and they are a visible strength within the industry. The re-branding focuses on a modern corporate image: the circles reflect the members' services in an abstract but positive spirit. The logo is used with and without the full strapline according to usage.
							See also MULTIMEDIA [1] [2] [3]

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